Event – “Winning Customers with your Website” - 23rd February

morsolutions have been invited to speak at the Drogheda & District Chamber's “Connect 4 Lunch” series of events on Tuesday 23rd February at 12.30pm in Bru Bar & Bistro.

The lunch theme is “Online Marketing - Winning Customers with your Website”.

The internet is used on a daily basis by your target market, so how well are you using it in order to gain business? 'Winning Customers with your Website' is an practical seminar on using your website and the internet to its full potential for your business.

Attendees will get practical advice on:

• Using Social Networking (Twitter, FaceBook, LinkedIn) to your Advantage
  
• Business Blogging
  
• Online Marketing & Advertising
  
• Email Marketing
  
• Google Search Engine Optimisation
  

During this lunchtime seminar, we will discuss, in an interactive way, how you can tap Internet resources to promote and grow your business.

Speaker Profile

Our guest speaker for this event is Graham O’Rourke of award winning web agency, morsolutions. morsolutions have been providing leading edge and innovative solutions to companies all over Ireland since 2000.

Clients choose morsolutions for:

• award winning websites that are impacting, innovative and search engine friendly
  
• practical advise on e-business strategies
  
• our expertise in web applications and content management
  
• online marketing expertise that delivers results
  

This event is sponsored by Mozy

Mozy is the world’s most trusted online backup service for consumers and small businesses with more than 1 million customers and 50,000 business customers backing up 25+ petabytes of information to multiple data centers around the globe
Event Details

Location Bru Bar
Time 12.30pm - 2.00pm
Parking Complimentary parking in the Haymarket Car Park for all delegates
Ticket Price €20.00 per member / €35.00 for non members

Note: Price includes networking, hot lunch and seminar

Booking Details

If you'd like more information or to attend please contact us on sales@morsolutions.com or contact Drogheda & District Chamber on enquiries@droghedachamber.com

Compressed air specialists Compressed Air Centre launch new site

Experienced air compressor specialists Compressed Air Centre have launched their new website incorporating an online store, providing air tools, industrial compressors and accessories.

Based in Drogheda, Co. Louth, Compressed Air Centre are in business since 1980 and their years of experience mean anyone looking for anything from compressors to spray guns to air filters or even custom built air compressors is in good hands. There's also a Compressed Air Centre blog they'll be adding handy tips to.

Take a look at their new site at www.compressedaircentre.ie, and if you're interested in setting up a new website or maybe your own online shop, give morsolutions a call today!

Explore E-Commerce

In these challenging times having an online shop can provide you with a low-overhead 24/7 sales outlet worldwide, and the points below are key when considering adding an online shop to your website.

1. Build the shop around your customer

Focus on who your core demographic is and tailor the shop to them, making sure the design you go with and the functionality used is appropriate for them and works the way they'd expect. There's a huge difference between the kind of user experience expected by 20-something techno-geeks looking for laptops and by senior citizens purchasing golf packages...

2. Make your shop a pleasure to use

If your customers have a positive experience with your online shop, odds are they'll be back. They'll also be more forgiving if there's a problem either with a purchase or with the site in general at some point in the future. Find features that excite you in other sites and see if they'd be appropriate for your site.

3. Attention to detail makes the experience

Spend time getting the details right, like making sure the sections most used work intuitively so the user experience is really great. On an online shop this would mean the product information page, and the whole checkout process once the customer has actually chosen their items. Attention to detail is also crucial when making sure the high level of security when purchasing on your site is apparent to the customer, and that web pages load in good time so customers aren't waiting around - because they wont!

4. Make social media work for you

Customers engage more with an online shop they can interact with. The amount of purchasers online who use social media like Facebook, Twitter, Digg, Delicious, Stumbleupon etc. is huge, and online retailers that give the customer a way to share what they find with their social media circle directly from the online shop are adding value to the user's experience. You can also engage customers with interactive features like allowing them to add a photo of themselves wearing your t-shirt to your product details page, enhance their user experience by letting them customise their homepage on your online shop, or simply by running a poll or keeping a blog about interesting new products they can comment on.

5. It's what you say AND the way that you say it

Elements of the online shop like colours, fonts, typography and the language you use in your website content can make the difference between a sale and a missed opportunity. Pinpoint the type of people who will use your online shop, and ensure your message comes across clearly by using wording and images that are appropriate to them - corporate business-speak won't engage teens looking for the next hot product online. Colours and branding should be carefully considered when designing the online shop especially when fitting in with an existing website style for consistency across the board.

The message to take away from all this?

As long as you keep your content appropriate to your customer, focus on attention to detail as well as the overall impression, and encourage interaction for an extra-sticky site, you're on track for a great e-commerce website. And remember - adding an online shop to your website might be the smartest thing you do this year. Contact us now if you'd like to discuss the possibilities!
(This Explore E-Commerce article for website owners was inspired by a Smashing Magazine article which is more targeted at web designers.)

...and off we go

Welcome to the MOR Solutions blog. It has taken a while to commit to starting a blog as we did not want a start stop affair. It's really a case of 'if you've nothing good to say - dont say anything at all!'.

And on that very subject I wanted to start by taking this opportunity to mention others who by delivering really useful information on their blogs that have really pushed us to try and do likewise. In particular, Paul Browne at FirstPartners.net (http://firstpartners.net/blog/) and Red Cardinal (http://www.redcardinal.ie/) both of whom have informed and inspired us over the last 12 months.

Another reason from the delay in publishing this blog is that we went through a very exciting and productive re-branding exercise over the last 6 months and we wanted to wait for the re-launch of the MOR Solutions website before starting a blog.

I hope we do publish interesting, informative and challenging content here and that it will provoke discussion and interest in the work we do.