On average Americans spend more time socialising on their mobile devices than they do eating each day and like most internet habits Ireland is only steps behind.
Most industry leaders are agreed that mobile internet use will continue to grow over the next few years and with conversion rates on some mobile devices being much higher than on desktop it makes sense that websites should be optimised for mobile devices.
The advent of new technologies such as HTML5 means that developing websites for mobile and desktop platforms is more streamlined. HTML5 makes our web-browsing experience more enjoyable; in the words of Mashable it will "bring the web back". While that may sound like a strange notion, it refers to the fact that innovation has shifted from the web to applications for mobile and gaming – and while these may rely on the web, they do not reside there. HTML5 brings the focus back to web-based development.
HTML5 also allows advertisers to create mobile adverts with a rich interactive experience without leading the user away to another browser window. Advertisers look to connect with the rising number of mobile internet users and the money they generate for websites that are optimised and enjoyable to use on mobile devices is worth competing for.
If you want to talk to us about ensuring your site is mobile ready give us a call.


