Most people run headlong into advertising on the internet without thinking about their offering, relevant call to action or the basic details of the offer/product or pricing. What a missed opportunity after spending money and time to get a customer to your website!
Denise Fay of Achieve Marketing has outlined her top three tips which we concur with wholeheartedly! ...
1 Like all strategic marketing initiatives, determine your USP. Know why people should buy from you.
2 Undertake keyword research. Don’t leave it to assumptions that your client and you think the same way.
3 Test your landing page. Content, layout and structure, all key elements to copy-writing should be tested regularly.
Brilliantly and simply put Denise.
Source: http://www.achievemarketing.ie/blog/2009/06/3-must-dos-when-undertaking-a-pay-per-click-campaign/
morsolutions are an award winning full service web design agency that also offer Content Management, Web Development, Search Engine Optimisation, Search Engine Marketing and Internet Consultancy.
Achieve Marketing is a strategic marketing and copy-writing agency. We want to set you on a path to marketing success and help you craft compelling sales messages.
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