Quick Guide to Social Networking For Business

Bemused about how to use social networking like Twitter, Facebook and LinkedIn? 

Learn how to make social media work for your business and attract new customers.

Social networking sites like Facebook, MySpace and Twitter connect millions of like-minded people every day through the Web. But did you know they can also help your business connect with customers?

What’s the appeal of social networking? There are practically no barriers to entry, for starters. Facebook does not charge a fee, nor does MySpace, Linked In or Twitter. If there is a platform that offers marketing opportunities at no cost, why not accept the offer. Another reason to use social networking - this is where your customers are.


You can use social networking websites to help you:

1. Create a new revenue stream
Using social networking correctly may generate sales in a roundabout way but some companies are creating significant direct sales. For example travel agents are using Twitter to deliver their best deals directly to consumers who want to know about them, saving the customer time and increasing the chances of a sale for the company. While the platform may not suit every type of product, it is clearly a good way of getting details of a good deal into the public domain.


2. Attract future customers
Free assistance could win a company a fan for life. Twitter is a goldmine of unanswered questions and user problems, and its search engine allows anyone instant access to up-to-the-minute comments from around the world. It should not take much time or effort on your part, and only serves to put you on their radar as someone who knows what they are talking about. When the inevitable happens and they need more than brief advice, there is a good chance they will turn to your company.


3. Market Research
Just as social networking is good for answering questions; it is also perfect for asking them. Rather than spending money on market research, social networking could let you know how your product or service is perceived. You could do this by searching to see what people are saying of their own accord, or by putting the question to the public yourself. Either way, you can be sure that any problems will be highlighted and you will know very quickly what needs to be done to make things better.


If you require any advice developing your social media marketing strategy contact the team in morsolutions to arrange an appointment on 041 9801000 or email info@morsolutions.com.