Most people run headlong into advertising on the internet without thinking about their offering, relevant call to action or the basic details of the offer/product or pricing. What a missed opportunity after spending money and time to get a customer to your website!
Denise Fay of Achieve Marketing has outlined her top three tips which we concur with wholeheartedly! ...
1 Like all strategic marketing initiatives, determine your USP. Know why people should buy from you.
2 Undertake keyword research. Don’t leave it to assumptions that your client and you think the same way.
3 Test your landing page. Content, layout and structure, all key elements to copy-writing should be tested regularly.
Brilliantly and simply put Denise.
Source: http://www.achievemarketing.ie/blog/2009/06/3-must-dos-when-undertaking-a-pay-per-click-campaign/
morsolutions are an award winning full service web design agency that also offer Content Management, Web Development, Search Engine Optimisation, Search Engine Marketing and Internet Consultancy.
Achieve Marketing is a strategic marketing and copy-writing agency. We want to set you on a path to marketing success and help you craft compelling sales messages.
1 comments:
Hi Graham,
Thanks for agreeing with my points. I have several more that I'll post later on that hopefully you'll also concur with.
You made a great point about the missed opportunity after someone spends so much on building a website.
I'm a fan of Kevin Costner and while the baseball oldies came to his field of dreams, the saying 'if you build, they will come'...isn't really reality.
As experienced and award winning web designers, you know all about that!
Denise
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