5 Tips for Effective SEO

Search Engine Optimisation. Search Engine Rankings. High Rankings. Key Phrases. Ever heard of any of these terms? A few years ago they really weren't considered all that important. Today however things have changed completely. After investing so much money in your website development you would usually want as many people to see it as possible, right? That's where SEO comes in.

Kelly Wheeler has written an excellent blog on the importance of SEO and what you need to do to get seen on the web.

Here's an excerpt from the article. I think it pretty much sums up SEO:
"SEO involves optimising websites to achieve high rankings for selected key phrases on the search engine result pages (SERPs). Simple enough? In theory – but this eMarketing technique takes just a tad more than simply phoning a friend to see what phrase they would expertly type into a search engine and then sticking it randomly around your site. SEO involves optimising the HTML code, content and structure of your site with targeted key phrases that are relevant."
www.gottaquirk.com/post/1247/5-tips-seo

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